3 Tips for Easier Social Media Management
Are you having trouble getting your business into the Social Media game?
Are you stumped about what to post?
Are you uncertain about how to engage with your audience?
It may not seem like it, but you're not alone! At Michigan SEO Group we have 12 years of experience providing clients expert social media management not only in Ann Arbor but through the state of Michigan, the US, and around the world. We've been around the block a few time and we've learned what it takes to succeed online.
Even if you've already got the picture-perfect website for your business to process orders or help people find out more about the services you offer, you're not done yet. One of the most important parts of having a business is managing your social media presence. Twitter. Facebook. LinkedIn. Pinterest. All these sites are terrific ways to reach out to potential customers and bring them closer to your business.
However, if you don't have enough day in your workday it can be hard to find the time to manage your presence - figuring out what to say, how to engage with the people following you and posting questions. We've got three simple tips to help make the process a lot easier for you.
Make Time. Keep Posting. Stay Social.
At Michigan SEO Group the thing we hear again and again is how difficult it is to find the time to maintain a social media presence for a business. Time management is important, but so is knowing your limits. There are dozens of platforms out there, but you don't need to feel pressured into posting on all of them at the same time. Try two or three of the most popular platforms like Facebook or Twitter first to get your feet wet. Don't worry about going viral overnight, worry about being consistent with your posts and scheduling something compelling each day. Soon this will be a routine and it won't be so time consuming since you'll be scheduling posts well in advance.
WHAT TO SAY
Don't what to post? The good news is that you actually already know what to post - anything that is relevant to your business! You're an expert about your business and what you do. Your followers will come to you for advice or your services, so post about relevant topics related to what you do well. Even if it's not all "business," even if it's a post about a new piece of equipment you're working with, new software you're running, or a note from a happy customer - it's worth posting on your social accounts. Do that well and more and more people will see it over time.
HOW TO ENGAGE
On social media, you're always going to want to put your best face forward. Be friendly and understanding. You're going to get encouraging or nice comments, but you may encounter some negativity. Always be calm and courteous even in the face of rude posts. Some problems can't be solved and you may not satisfy a demanding or belligerent commenter, but other people reading the post will see how you interacted with them and that will leave a lasting positive impact. If you keep it professional rather than personal and be solution-oriented you'll come out on top.
Social media management can be a bit daunting. It may seem like an uphill battle if your competitors already have a strong social presence, but it's essential for you to strike while the iron is hot and start staking your claim now. To paraphrase an old adage, your followers will miss 100% of the posts you don't publish. Getting something out there related to your business or industry is helpful to the people trying to find the products or services you provide. And if you maintain a professional and friendly atmosphere in your social presence - they'll keep coming back to you!
Experienced Social Media Management
That said, if you need someone to take the reins for the victory lap, we can help. At Michigan SEO Group we're proud to help businesses succeed. We've helped businesses with social media management in Ann Arbor and throughout the country. Our services are designed to not only help improve your native search engine results, but to also help you dominate the social media landscape.
To get started, contact us today, or give us a call at 734-619-0736. We can discuss your needs and how we can help your business succeed!