How Website Design Effects Your Marketing Campaign

How Website Design Effects Your Marketing Campaign

Are you struggling to get leads through your company’s website?

Have you noticed traffic to your website slowing down or stopping altogether?

Running a business is hard work, and keeping up with all there is to do to generate sales, leads, and customers can be overwhelming. At Michigan SEO Group, we understand the feeling!

Having a robust marketing campaign is one of the hardest things for companies to do consistently, continually, and thoroughly. If you think your marketing campaign is well executed but the numbers still aren’t adding up, your website design could be part of what’s holding you back!

Businesses that succeed with their online marketing efforts have the trifecta of a good marketing campaign: a robust online presence, a targeted SEO effort, and an engaging, informational website.

Don’t Put Website Design on the Back Burner!

At Michigan SEO Group, we’ve talked to business owners just like you who offered up a lot of reasons for delaying work on their website design:

·         “I don’t have time to dedicate to working on my website, and don’t have someone on staff who could do it either.”

·         “Our website is functioning well, even though it looks a little outdated.”

·         “We have a good reputation and network a lot, so our website isn’t our biggest concern.”

These are all valid reasons, but could cause you to miss out on valuable opportunities and leads for your business!

Many businesses let website design upgrades fall down on the priority list. So why should you move it to the top?

Think of it this way: people searching for your business on the internet are searching much like they would for a regular brick and mortar business. Imagine walking into a store and seeing all their outdated equipment, messy office spaces and unorganized shelves and racks. Would you still shop there? Probably not!

Your website is can have a similar effect on potential shoppers. Your website represents your business, and you want it to be clean, aesthetically pleasing, organized, and useful. This will not only help current customers keep coming back to you, but it will draw in potential customers and clients, too.

“The Results Have Been Nothing Short of Phenomenal”

We love helping businesses like you find new success on the web. We’ve worked hard to create a program that lets you truly promote your business the way you want. We’ve seen so many businesses reach their full potential after hiring us for SEO and a website design upgrade!

“I started working with Nick and Don over 3 years ago. In that time we redesigned the website, focused our efforts on core projects, and targeted our most profitable markets. The results have been nothing short of phenomenal. Our first job came directly from the website and resulted in enough profit to cover the cost of the site for years. Their SEO works, and I get a monthly report card about how we are doing. If you are going to spend your marketing budget, these guys will help you spend it wisely.”

-       Andy Bobo, owner, CMR Mechanical

From the beginning, CMR Mechanical made it clear that they wanted to keep up with what their competitors were doing online, and create their own branding while doing it. While working on their overall SEO, we were able to give them a website that’s unique, informational, and professional.

Our best success stories have made us think hard about what the most prosperous businesses have in common when it comes to their website design and how we can better apply what we’ve learned to help all our clients succeed!

We’ve come up with three areas that need to work together cohesively for your website to really draw in visitors and attract new leads: graphic design, software, and SEO.

Do You Need a Graphic Designer to Make Your Website Design Stand Out?

If you’ve made it this far, you’re probably re-evaluating the way your website looks and feels to your customers. Are they able to find important information right away, or do they have to search for it? Are the colors and design elements overwhelming, or too boring? There’s a lot to consider!

So, how do you know if you need to hire someone to work on your website design? Look at it from your customers’ point of view. A potential customer or client is led to your website from Google, your blog, or one of your social media posts, and seconds after the page loads, they have already decided – purely on what they see – whether or not they want to stay on your website, or leave and find someone else to do business with.

Captivating your customer and grabbing their attention is the job of a great website designer. What makes a website designer great? You want someone who puts a lot of thought into the overall look and feel of your website, the structure of your content, and who can really capture the vision you have in your head.

Nicklaus Suino, our co-founder, says, “we see it time and time again ... clients who know they need a new website, but who make mistakes along the way that end up costing them time, money and aggravation. Every good plan suffers when it hits the cold, hard wall of reality.

“That’s why you need experts to help – people who know how to do the thing you’re trying to do and who have experienced success and failure on their way to getting it right. Let’s face it, your neighbor’s sister-in-law may be willing to create a cheap website design for you, but are you really going to end up with the best final product?”

At Michigan SEO Group, we take into consideration your wants and needs as well as the needs of your customer. We’ll sit down across the table from you and help you put together a design plan that will not only make your website look great, but also keeps your customers engaged.

We’ll highlight what you do best so potential customers and clients know right from the beginning why you’re the one they should do business with.

Do You Really Know How to Program Your Own Website?

Maybe you’ve been reading about website design and think, “you know, that doesn’t sound so hard!”

If that’s the case, be careful! We’ve heard from so many people who have trusted pre-built website platforms like Wordpress, and have only ended up frustrated.

The responsibility of how your website functions falls on the shoulders of the programmer. If you aren’t well versed in logic structures, data structures, and debugging, you shouldn’t take on this job for yourself.

Website design relies on a good programming foundation to make everything look the way it’s supposed to. Without good programming, all the design expertise in the world will be for nothing!

At Michigan SEO Group, we make sure your website will work like it’s supposed to, and provide you with quality technical support if it doesn’t. No more worrying about spending hours on the phone with tech support – we’re local, and can fix something almost immediately.

Did You Know Good Website Design Means Better Security?

Not many people realize that the way their website is designed and programmed can also help keep it safe!

If you want your website and your information to be safe, secure, and protected, your best bet is to hire a professional programmer to write you software that is customized especially for your needs.

Your Website Design Can Make or Break Your SEO Efforts!

Search Engine Optimization is time consuming and writing authentic, original, keyword-driven content for your business will be for nothing if you don’t have a great website to put it on!

What do we mean by that? It’s simple. Your website could be optimized perfectly, but if it doesn’t perform well for the search engines, it won’t get any traction.

Some website design elements that can negatively affect your SEO are:

  • Pop-up windows – Google is actively penalizing websites that use these intrusive elements in their website design!
  • Responsiveness – Your website’s ability to be viewed on many different screen sizes can affect your search results on a mobile device.
  • Lots of images that aren’t tagged – Make sure your images are titled appropriately and given detailed descriptions and tags.

What Can You Do Right Now to Improve Your Website Design?

There are lots of elements in a cohesive website design, but don’t get overwhelmed! The best thing you can do right now to figure out your next steps is have the experts take a look at your website from top to bottom and see if there are any major improvements that need to be made.

If you haven’t updated your website design in more than two years, you’re probably due for an upgrade. If you have updated your website but still aren’t seeing the results you want, there could be a bigger issue.

Call the experts at Michigan SEO Group! We’re a local business like you, so you don’t have to worry about not being able to reach us to solve your problem. We’ve tried these methods for ourselves, and have seen first-hand the difference a good website design can make when it comes to getting leads.

Together, Let’s Thrive Online!

Do you feel like your online presence just isn’t what it should be?

Are you tired of spending all of your valuable time and money updating a website that just isn’t working for you?

The struggle is finally over! Call Michigan SEO Group today to talk to us more specifically about your website design needs. We’d love to meet you and have a conversation about how we can help your business grow and succeed online! We’ll even give you a free copy of our book on SEO!

Still not convinced? Don’t take it from us…

“Michigan SEO Group is an AMAZING business to partner up with! [The owners Nick & Don] are truly wonderful to work with! Their SEO expertise & web-based business marketing is superb! They WILL grow your business phenomenally & make you highly visible on page one of Google, and, while being so friendly and significantly efficient, follow through with your company to ensure they stay on top of getting items posted online to remain in front of your competitors. Your personal Internet Marketing SEO Liaison will benefit and compliment your company so professionally and make your internet connection so personal with your consumers!”

-       Nanya Litz, Chief Operating owner, Hillside Terrace Retirement Community

Don’t spend any more of the time you should be focusing on running your business trying to tackle your SEO and website design tasks yourself! With a team of friendly and knowledgeable experts like the team at Michigan SEO Group behind you, there’s no limit to how much you can succeed!

To get started, contact us today, or give us a call at 734-619-0736. We can’t wait to meet you and work towards your dream of growing a successful business together!