E-A-T. Your Y.M.Y.L. for SEO
Struggling with your online marketing in Michigan or your local area?
Are you a financial advisor who’s having a difficult time getting your website to rank on Google search results?
Are you a health service professional like a dentist, podiatrist, or therapist who’s worried about your SERPs dropping like a stone?
The quality of your website content could be the problem!
Get Ranked with Smart Online Marketing for Michigan Businesses
How many times have you had to answer a silly or bogus question about your business or services from someone who “did their research” on the internet? Cruddy content and misinformation are all over the web. It can lead to a lot of real problems – especially if you work in the health or wealth industries. If you’ve seen your search results on Google slip, some of your old content could be the problem.
Google and other search engines are fighting an important battle against poorly written, spammy, misinformed content. They’re working to ensure that people get valuable content that isn’t dangerous to your health or giving reckless investment ideas. Honest and well-meaning websites like yours could be caught in the crossfire! If you run a Y.M.Y.L. – Your Money Your Life – website, you have to pay extra close attention to the quality of your content!
As SEMrush pointed out in their 2016 article, quality control is important for search engines. and Google and Bing have only increased their efforts with their latest search algorithm updates.
Establish Your E-A-T: Expertise + Authority + Trustworthiness = Great Search Rank Results!
Part of our Online Marketing Michigan initiative for local businesses, we work with our clients to help them establish their expertise. How do you do that?
Write Quality, Informative Longform Content for Expertise
When it comes to Y.M.Y.L. websites, Google doesn’t like to see short worthless content – especially if it’s about important subjects. Longform articles that run at least 900 to 1,200 words offering clean, informative content is best practice. This also gives you the chance to work in some of your important Search Keywords. You’re also going to want to list your own credentials in your “About Me” or “About Us” page. Google notes these accreditations and factors them into your ranking.
Link to Other Informative Sources for Authority
Another thing Google likes to see is how active you are within your own industry. One of the best ways to do that is by linking to other respectable online publications. Think of it like citing your sources in a college term paper. Essentially, you’re telling the search crawlers where you’re getting your information from – “.edu” and “.org” websites tend to rank best but a highly regarded news source or .com website should also help.
Write More – Improve Your Trustworthiness
Search Engine Optimization isn’t a one-article-and-you’re-done affair. When we work with local businesses and their online marketing in Michigan, we point out that SEO is more like a marathon than a sprint. It takes time and effort to get where you want to go and stay there. It’s the same principle for establishing your trustworthiness with Google or Bing. The more quality longform articles you write over time, the better your website will rank and move up in search results.
Local Online Marketing for Michigan Businesses
SEO takes time and effort to show results. The businesses that succeed are the ones that commit the time to produce quality informative content. That’s not always easy to do when you’re trying to run a business! We can help. We're constantly helping businesses throughout the state, the country, and the world improve their online presence, rank higher in Google searches, and get noticed by potential new customers. Contact Us or give us a call at 734-619-0736 to learn how we can help your business thrive online!