Are you struggling to write compelling content for your business?

Are you suffering from information overload?

There’s a lot of writing advice flying around on the internet. It’s a beautiful thing to have a wealth of information, but it’s also overwhelming. When you’re trying to write your own web content, it can be difficult to figure out how to craft it. Do you make it fluffy or informational? Simple or detailed? 
Here are a few writing tips that you can count on to produce good web content.

Write with a clear structure. Most people skim when they read online because they want to get information quickly. If you have long, unlabeled chunks of text, it’s less likely that people will take the time to read it. Format your text to have clear labels and shorter paragraphs; not only is it easier to read, but it makes people more likely to find what they’re looking for on your website.

Write like it’s a conversation. Most online readers aren’t looking for the next Charles Dickens novel. When you’re writing for your business, your goal is for people to understand what you’re all about. Writing in an easy, conversational tone makes people feel welcome; they want to read about your business the way you would tell them about it in person. Being overly formal or overloading your content with jargon is a quick way to lose your audience’s attention.

Write something valuable to your readers. In the age of constant noise readers can suffer from information overload. When there’s too much information, very little gets absorbed. The key to standing out in the sea of information is to write something valuable to your readers. What need does your product or service fulfill? How would it make your readers’ lives easier? Valuable content has a lot of empathy for its audience.

Compelling Online Marketing in Ann Arbor, Michigan

You can take these tips to write your own content, or you can hire experts to do it for you!

Michigan SEO Group is an online marketing company based in Ann Arbor, Michigan. We’ve been boosting businesses with professional, empathetic writing for 17 years. For content that makes a difference, call (877) 815-6974 or submit a contact form here.