Does your business post on social media?

Did you know that the time you post can actually make a difference?

It’s true that people are looking at social media at all hours of the day, but there are optimal times for each audience. Working adults are likely to be scrolling through social media at different times than teenagers who are still in school. Posting close to the time of day that your audience is scrolling will make them more likely to see it.

We’ve done some research to figure out the most optimal times to post on social media:

1. Social Pilot (a platform used by Michigan SEO Group) says these are the best times to post:
   • 1:00 p.m. – 3:00 p.m. on weekdays
   • 5:00 p.m. – 6:00 p.m. on weekdays
   • 9:00 a.m. – 2:00 p.m. on weekends
   • 8:00 p.m. – 11:00 p.m. on Saturday
2. This HubSpot article says the best day to post is Friday, and these are the best times to post: 
   • 12:00 p.m. – 3:00 p.m. 
   • 6:00 p.m. – 9:00 p.m. 
3. This Hootsuite article says the overall best time to post is 12:00 p.m.

The general consensus of our research is that afternoon/evening is the best time to post on weekdays, whereas mornings and evenings are the best times to post on weekends. Keep in mind, it varies from audience to audience—the times listed here are geared more towards working adults, who are likely looking at social media on their break and after work. 

Get More Social Media Tips from Ann Arbor, Michigan

Need help making a social media action plan?    

The Internet Marketing Directors at Michigan SEO Group can help you produce lively, consistent social media from Ann Arbor, Michigan. Don’t live in Michigan? No problem—the online nature of our business means we can help businesses everywhere. For more information, call (877) 815-6974 or submit a contact form here.