Are you considering hiring an SEO company this year?

Wondering if SEO is still relevant in 2024?

You may think that we’re a little biased towards that second question, but don’t worry, we actually did the research to make sure we’re not out of date. The TLDR answer is: yes! As long as there are search engines (Google, Bing, Edge, etc.), SEO will always be a vital tool for website visibility.

Aragon Research has this to say on the topic: “In 2024, we anticipate a surge in the importance of multimedia content, including videos and interactive elements. Search engines will likely reward websites that engage users with diverse and valuable content.” This is to say, SEO is more than just keywords. Quality content is the driving force behind good SEO, and as we go into the new year, high-quality, diverse content will be more important than ever. 

Diamond Media Solutions says something similar: “The relevance of SEO in 2024 is not just about keywords but a more holistic approach to online content. Keywords, while fundamental, are just one part of the story.” Even just ten years ago, a website could gain solid visibility from a heavy smattering of keywords with a side of content. Nowadays, as the internet continues to grow and change, SEO techniques grow and change along with it. This means that while spamming keywords doesn’t cut it anymore, the importance of SEO hasn’t diminished—its priorities have simply evolved. Given that this evolution means good SEO practice prioritizes original educational content for website viewers, we would say this is a pretty good thing!

That being said, we haven’t forgotten about the latest up-and-coming player on the SEO field: Artificial Intelligence. This double-edged sword is only going to get bigger, so it’s important to take it into account. There is still much debate over the ethics of using AI bots such as ChatGPT in content creation, but regardless of that, AI is already working behind the scenes in the SEO process. Aragon Research explains it like this: “In 2024, we can anticipate further integration of AI technologies in SEO strategies, offering more precise targeting, personalized content recommendations, and enhanced user satisfaction.”

There’s an important distinction to make here: AI is not replacing SEO, or rendering it obsolete; it’s being integrated into the process. Customizing user experience to show relevant content means that the content still needs to exist, which brings us back to the importance of quality, original content for visibility. 

If you’d like to learn more about the role of AI writing, read our article on the subject here.

All in all, the future of SEO is bright and competitive, so don’t make the mistake of writing it off as a dying art!

Greet the New Year with an SEO Company from Ann Arbor, Michigan

Want to give your business a digital edge in 2024?

Whether you’re specifically looking for SEO companies near Ann Arbor, Michigan, or you just need a company who cares about your results, Michigan SEO Group can help! The online nature of our website, social media, and SEO services means that we can help your business no matter where you are. But don’t take it from us, click here to read Google reviews from our happy clients.

To get started, call (877) 815-6974 or submit a contact form here.